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Carnaby Street is a Pedestrian zone shopping street in Soho in the City of Westminster. Close to Oxford Street and Regent Street, it is home to fashion and lifestyle retailers, including many independent fashion .
Streets crossing, or meeting with, Carnaby Street are, from south to north, Beak Street, Broadwick Street, Kingly Court, Ganton Street, Marlborough Court, Lowndes Court, Fouberts Place, Little Marlborough Street and Great Marlborough Street. The nearest London Underground station is Oxford Circus.
This area is notable for a cholera outbreak in 1854 that led to an early application of fundamental epidemiological principles to resolve the crisis. John Snow, the physician who recognised the cases were concentrated near a pump on Broad Street (later renamed Broadwick Street), communicated the finding on a topographical display. This led to the pump being locked, after which the reduction in cases of cholera was rapid.
Carnaby Street in the early 1950s was a shabby Soho backstreet consisting of "rag trade sweat shops, locksmiths and tailors, and a Central Electricity Board depot practically took up one side of the street."Paul Anderson, Mods: The New Religion, Omnibus Press, London 2014. The genesis of Carnaby Street as a global fashion destination began with Bill 'Vince' Green, a male physique photographer. Carnaby Hails Vince: Plaque For The Iconic Men’s Boutique In 1954 he opened a small clothing boutique, Vince, in adjoining Newburgh Street, to capitalise on the homosexual body-building community that congregated around the Marshall Street baths.James Gardiner interviewed by Clare Barlow. 12 April 2019, Wellcome Collection. [4] Those who modelled for the Vince catalogue and advertisements, and boosted its popularity, were the then barely-known Sean Connery and the hugely popular handsome boxer Billy Walker. To further attract custom, Green hired pretty young men as sales assistants, one of whom was the Glasgow-born John Stephen, later to be known as 'The King Of Carnaby Street'.Jeremy Reed, The King of Carnaby Street: The Life of John Stephen, Haus, London 2010"Sixties Icon: As Carnaby Street celebrates 50 years, the extraordinary story of how a shy, young man from Govan began it all", The Scotsman, 14 September 2010.
Stephen opened the boutique His Clothes in 1957 after his shop in Beak Street burned down. As Mary Quant later stated of Stephen, "He made Carnaby Street. He was Carnaby Street. He invented a look for young men which was wildly exuberant, dashing and fun." According to James Gardiner, who at one stage made ties for the Vince boutique, at this period Carnaby Street "was essentially a gay thing...The clothes, including pink shirts and skin-tight white pants, were designed to appeal to gay men, but soon went mainstream."James Gardiner interviewed by Clare Barlow. 12 April 2019, Wellcome Collection, : 60 min mark [5]
Stephen was followed by other men's fashion retailers, including Gear, Mates and Ravel. In 1966, Harry Fox and Henry Moss opened the first women's fashion boutique, Lady Jane, and later rented Foubert's Place to I Was Lord Kitchener's Valet, their first outlet in the area. Round the corner in Kingly Street, Tommy Roberts opened his gift shop, Kleptomania. He moved to Carnaby Street in 1967 and went on to become famous in the King's Road, Chelsea, with his Mr Freedom shop.
By the 1960s, Carnaby Street was popular with followers of the mod, hippie and peacock revolution styles. Many independent fashion designers, such as Mary Quant, Marion Foale and Sally Tuffin, Lord John, Merc Clothing, Take 6, and Irvine Sellars had premises in the street, and various underground music bars, such as the Roaring Twenties, opened in the surrounding streets. Bands such as the Small Faces, the Who and the Rolling Stones appeared in the area, to work (at the legendary Marquee Club round the corner in Wardour Street), to shop and to socialise, so it became one of the coolest destinations associated with 1960s Swinging London.
The first Cranks restaurant was opened at 22 Carnaby Street in 1961 by David and Kay Canter and Daphne Swann. Cranks grew into a chain and has been seen as a major factor in the spread of vegetarianism in recent decades
The Carnaby Street contingent of Swinging London stormed into North American and international awareness with the 15 April 1966 publication of Time magazine's cover story that extolled this street's role:
In October 1973, the Greater London Council pedestrianised the street. Vehicular access is restricted between 11 am and 8 pm. A comparison of pedestrian traffic before and after the change revealed that there had been a 30% increase in the number of pedestrians entering the area. In early 2010, a campaign was commenced for the pedestrianisation in the adjacent area of Soho.
Westminster City Council erected two green plaques, one at 1 Carnaby Street, dedicated to fashion entrepreneur John Stephen, who began the Mod fashion revolution, and another at 52/55 Carnaby Street, dedicated to the Mod pop group the Small Faces and their manager, Don Arden.
Despite John Stephen closing his final business in 1975 (he died in 2004 aged 70) and the gradual movement to novelty shops with appeal to the ever increasing tourist trade, the boutique trade founded in Carnaby Street in 1957 by Stephen is still visible through the many shops of that ilk that still exist in the street today. Although featured in many books about London, the only book published which is exclusively about Carnaby Street and traces the history from the 1600s to 1970 is simply entitled Carnaby Street and was written by Tom Salter in 1970.
Carnaby Street was satirised by The Kinks in their 1966 hit, "Dedicated Follower of Fashion," which contains the line "Everywhere the Carnabetian Army marches on, each one a dedicated follower of fashion".
It was mentioned in the 1967 film Smashing Time. One of the songs, "Carnaby Street," features the lyric: "You'll pay for the gear on display to appear on the scene/ It's no good being mean/ They'll have your every bean."
In 1969, Peggy March recorded an album called In der Carnaby Street, with a hit song of the same name.
A song by The Jam, "Carnaby Street," was written by bassist Bruce Foxton. It was the B-side of single "All Around the World."
The song "We Are London" from the 2009 Madness album The Liberty of Norton Folgate mentions the street's reputation for fashion: "On Carnaby, you can still get the threads / If you wanna be a mod, a Punk fashion, a Teddy Boys, or a suedehead."
Carnaby Street the Musical opened in 2013. The show is set in the 1960s.
21st century
To celebrate the memory of Freddie Mercury after the release of Bohemian Rhapsody, the Carnaby Street arch got a rework with Queen's logo being put up until early 2019.
Cultural impact
In 1966 Lady Jane, the first ladies' fashion boutique opened, creating a public sensation when they had models getting dressed in the window, bringing Carnaby Street to a standstill. This typified the relaxed sexual attitude the era brought about.
See also
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